Stop Over-Complicating Your Business.
Most founders are too close to what they do to describe it simply. The Selling Story Blueprint takes the messy ideas in your head and turns them into a clear, 7-part narrative that makes selling feel easy again.
Does it feel like you’re working too hard to explain what you do?
- You know you're good at what you do, but you struggle to put it into words that "click" for customers.
- You find yourself changing your pitch every time you talk to someone new.
- You dread being asked "So, what do you do?" because your answer is usually too long.
- You’re tired of listing features and wish you had a story that actually built trust.
From a Messy Idea to a Clear Message
When you live and breathe your business, it’s hard to see it from the outside. You end up giving people too much information, and they end up confused. And confused people don’t buy.
The Selling Story Blueprint is where we fix that. I help you strip away the noise and find the specific things your customers need to hear. This isn’t just more marketing copy – it’s the narrative foundation for every conversation you have and every page you write.
How We Get There
Finding Your Story “You don’t need weeks of workshops to get this right. We just need to get the right information out of your head and into a format that sells.”
The Conversation
We spend 90 minutes together. I’ll ask the questions that uncover the best parts of your business - the bits you usually forget to tell people because you're too close to it.
The Distillation
I take everything we’ve talked about and do the heavy lifting for you. I find the 'Selling Story' buried in the detail and turn it into a clear, strategic pitch.
The Handover
I give you the final 7-part narrative, ready for you to use on your website, in your decks, and in your meetings.
The Output (The 7 Parts of Your Story)
Everything You Need to Sell With Confidence
- The Hook: A one-sentence headline for your website that actually makes sense.
- The 2-Minute Story: Exactly what to say in meetings so people stay interested.
- The 3 Sales Hooks: The specific lines that hit your customer’s biggest frustrations.
- The Authority Story: A rewritten ‘About’ page that sounds like a human expert, not a robot.
- The USP Statements: Short, sharp reasons why you’re the obvious choice over the competition.
- The Anti-Objection Playbook: How to handle the awkward questions that usually trip you up.
- The Social Proof Framework: A simple way to turn your client wins into stories that sell.
The Goal
No More Guessing.
The goal is to give you total confidence. Whether you’re updating your site or walking into a pitch, you’ll finally have the exact words you need to win the room.
A one-time investment to get your message right for good.
Price: £1,995
AI is a great tool, but it can’t find the human ‘why’ behind your business. I help you use that tech without losing the spark that makes people want to work with you. I’m here to make sure you don’t just sound like a machine, but like the expert you are.
Enquire or Book a Discovery Call
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Who we’ve helped
