Messaging Audit and Refresh

1:1 Project

Messaging Audit & Refresh

Review and refresh of your existing messaging

Review and refresh of your existing messaging.

Perfect if you’re messaging needs updating, you’re launching a new product or service, or you just want a louder voice for your business to cut through the noise.

How it works:

Messaging Audit

Review of current messaging (website, social media, collateral) AND online 60-minute discussion with client to review:

Who is the idea customer and what do they need

What problems do they need solving

How will you solve this

What benefits will they receive

Why should they buy from you

Messaging Refresh

A PDF brief (2-3 page) with recommended new messaging that addresses any key red flags identified in the audit and provides clear messaging that will help drive business objectives and can be used across all marketing channels.

Headline pitch: the message that quickly tells a customer the who, why and how

Content pillars: the 3-4 headline point of views (POV) that you want to be known for

Each POV would include headline campaign messaging:

Get attention - why does a customer need what you sell
Make them a promise - the detail on how your product/service will solve their problem
Prove it - evidence of who else you've helped, and results achieved
What's the ask - what do you want them to do

Price £1495

Optional Add-On

Messaging Blueprint

A framework document that builds out in 3 steps, all the elements of your business story taken from the messaging audit and refresh and provides you with all the content/themes/messaging that you need to use across every marketing channel.

Who are you – Introduction

Headline statement on who you are
Your umbrella message – more detail on how you help customers, how you do this and why you’re different
4 x scenario statements based around key customer challenges
Summary of what products/services you offer to solve these challenges