Online Course
Small Business Storytelling
Learn how to create a story that sells, cuts through the noise and grabs your audiences attention
Learn how to create a story and set of messages that showcases what your business has to offer.
Perfect for start-ups or small business owners, this online course will provide you with a practical step-by-step guide to developing a better business story.
In this course you will learn how to:
Get Attention
Create a story that sells, cutting through the noise and grabbing your audience’s attention.
Attract Customers
Write your own business story that connects, influences, and persuades you customers.
Drive Sales
Communicate the unique value of your business, products, and services.
Create Loyalty
Start a conversation with your customers, with messaging that means something to them.
Stand Out
Stand out and give your business a voice, showcasing why you and not your competitors.
Messaging Brief
Build all the messages you need for your website, social media, client pitches, campaigns and collateral.
How it works:
Based on a simple 4 step messaging framework, we’ll take the guesswork out of communicating with your customers and help you tell them everything they need to know so that they choose your brand.
Video tutorials
Easy to watch and apply, with access anywhere.
Real-life examples
See what great looks like and provide context to your story
Supplementary guide
Giving you the framework, tools and structure to keep you on track.
Duration
90 mins broken down into snackable yet structured segments.
Course Content
- What makes a great story, why you need a great message and how to create it: Why stories are an invaluable tool in business. common frustrations, and how does a story framework work and what needs to go in it.
- Why good story listening comes before good story telling: Understanding the customer’s problems, challenges, and feelings, and knowing what better looks like to them and the end goal they want to achieve.
- The building blocks of your story: the customer scenario, need and content journey, mapped to your offering, USP and proof.
- Bring the story to life and create a great business story: 4 Step Framework: Get their attention, make a promise, let’s prove it and what’s the ask.
- Taking the message to market: How to use your business story across your marketing channels.
Frequently Asked Questions
How do I access the course?
Once payment is received, you’ll automatically be redirected to the Blurt Learning Hub where you’ll enter the course.
How much time will it take?
The lessons will take 90 minutes in total to watch, broken down into 5 modules.
Will I get any additional support?
There is a Small Business Storytelling Guide in the Blurt Learning Hub, attached to every module. This Guide will provide you with a summary of each module and a framework in which to follow to build your own business story and messaging.
How long do I have access to the course material for?
3 months from the start date, so you can revisit any lesson at anytime before the course expires.
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